Amy is an award-winning Mental Health, Health & Wellbeing, and Women’s Health consultant with more than  20 years of unparalleled experience. She coaches organizations of all sizes, putting into place evidence-based, measurable, and sustainable strategies which are as innovative as they are effective. She has created and implemented strategies in organizations of all sizes from big 4 accountancy firms (she wrote and implemented EY’s UK health, mental health, and wellbeing strategy) and global strategies for FTSE 100s, to  SMEs and start-ups. She was also a Non-Executive Director of Mental Health First Aid England.  

Alongside ‘Amy McKeown’, her thriving B2B consultancy, Amy launched ‘Business of Being a Woman’ (BBW) in February 2021. BBW was the first digital conference combining Women’s Health, Mental Health, and Business,  and received outstanding praise; “it was life-changing”. Attended by professional women from all walks of life, Amy is planning the next edition by demand which will cover topics of menstruality, motherhood, business leadership, health, and mental health.  

Amy is also an activist for women’s rights. After suffering a devasting miscarriage then being made redundant, she is currently campaigning to change the Equality Act 2010. Her campaign is backed by Maternity  Action and Pregnant than Screwed and aims to change the law to protect women in work during pregnancy.  

A pioneer for Women’s Health, Amy is increasingly helping organizations to implement programmes specifically designed to help female employees. This can be done either through wider Health & Mental  Health strategies or as a standalone body of work. 

Amy is also a respected thought leader. Her original content sparks much discussion and progressive debates with her peers. Always ahead of the curve, Amy is frequently invited to speak at events providing her insightful, straight-to-the-point opinions on different topics – including how the industry needs to evolve. 

In 2018 I was at the peak of my Sales career to date, earning bonuses and very respectable salary, responsible for a team and seat at the table regarding company strategy and marketing. I had built up what I considered at the time near bullet-proof emotional armour whose outward shell conveyed unflappable calm, confidence, control and was the very definition of resilient.
In March of 2019 heading towards another record breaking quarter, my armour failed seemingly without warning when a colleague asked me how I was, didn’t accept my first automatic answer and I completely broke down in the act of verbalising that I wasn’t actually ‘fine’. A sustained panic attack followed and 10 days later I had deteriorated to the point of being unable to function and was signed off sick for the rest of 2019.

Seeking help and Therapy saved my life. More specifically, learning to talk, openly, honestly and without fear of judgement saved my life. During the talking, I learned what it is to be really listened to and what silence, if used appropriately can help unlock.

Now I tell my story to organisations to help create a safe, non-judgmental space for people to listen to my experiences, reflect on their own and ask questions. Those questions often lead to dialogue and that, for some, is the start of them realising the don’t need to do this alone.

How does it work?

It all starts with a chat. A chat with no obligation to continue and one where we can see how I could help you, your team, your company or someone you think might be in trouble.

Practical help to build exercise and healthy nutrition into your busy life.

THERE’S only one thing harder than getting started on being fit and healthy – and that’s keeping going.

After 22 years as a personal fitness coach (and 58 years of being alive) I know only too well how life, our commitments, even our view of ourselves can trip up our best intentions.

I know how wonderful it feels to be fit, healthy and in control, and how hard it can be to take the first step and how frustrating it is when we get knocked off course.

But believe me if a ‘weak-willed’, not particularly good at sport, grumpy old sod like me can find ways to enjoy the benefits of fitness, anyone can.

Two decades of training people with busy, stressful lives has shown that the magic doesn’t
happen in an hour’s workout. It’s what goes on in the other 167 hours per week, 52 weeks a year that really makes a difference.

Which is why Fit Beyond the Gym coaching helps people in three main ways:
1) Direction – what to do, how to do it, when to do it.
2) Support – finding motivation, building consistency, practical help overcoming diversions as they crop up, such as travel, workload, dining out
3) Accountability – for those times when you just need to know someone is checking in with you.

Fit Beyond the Gym coaching helps you in-person, by video and online. We work with individuals and companies and tailor our service to your needs and your budget.

We look for the best solutions for you and your life, which is why I am delighted to partner with Kick Lifestyle.

My other main service is Fit Beyond 50. Helping people over 50 carry on doing the things they love and look great doing them.

Developments in exercise and nutritional science mean there has never been a better time to unlock a lifetime of fitness. Again this combines my extensive professional experience and specialist knowledge with my real life experience.

For example, last year as a 57-year-old man who didn’t like running, was very wobbly on a bike and couldn’t do front crawl, I finished my first sprint triathlon doing breaststroke and riding a bike with a Magic Roundabout bell. It went surprisingly well.